Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice.

A comfortable, sleeveless shift dress made of colorful printed cotton. Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand’s distinctive prints and lively colors, which inspire everyone to shine bright and stand out.